I’m Sorry

The quietest page we make. Restraint is the entire design.

I’m Sorry — Live preview
Scroll inside the phone — this is the real template.

Every other template here is trying to make you feel something. This one is trying very hard not to. There is no confetti, no celebratory motion and no decorative chrome anywhere on it — not a line, not a flourish. The palette is a muted slate. An apology that arrives with animation reads as a performance, and a performance is precisely what is not being asked for.

It also breaks the order every other template follows: the message comes second, not last. Making someone scroll through photographs before reaching the point is a way of delaying the point. Say it, then show whatever you are trying to remind them of — and the photographs are switched off by default, because the page is often stronger without them.

Good for
An apology · A conversation that has stalled · Something you cannot say in person yet
Works for
A partner · A friend · A parent · A sibling

The message comes first

Second section, not last. Nobody should have to scroll past a montage to reach the part that matters.

Photographs off by default

You turn them on only if they help. Most of the time an apology is better with fewer things in the way.

No decoration at all

Alone among our templates, this one has no chrome of its own. Slate, white space and what you wrote.

Twelve colourways

Every template comes in all twelve. Change it in one tap while you edit — each one is contrast-checked so the words stay readable.

  • Marigold

  • Terracotta

  • Rose

  • Plum

  • Sage

  • Teal

  • Slate

  • Sand

  • Indigo

  • Coral

  • Olive

  • Ink

Or have a song written for them

A recording made for one page — written from the names, places and ordinary moments on it, then added to the page itself. The page is the same either way; the song is what changes.

₹199 — the page
You can still link a song they already know, free.
₹599 — the page and a song
The total, not an addition. The page arrives straight away; the recording follows by email.

Examples, not customers. Each of these was generated by the same model the product uses, from a written brief — nobody in them is a real person, and none of them is anybody’s gift.

Cinematic bloomEnglish

For my wife on our tenth anniversary. We moved cities twice, argued about a sofa for most of one year, and still end up on the same side of the bed.

Ten Years, Two CitiesAnniversary

0:00 / 0:30 · EXCERPT

Indian acousticHinglish

Karwa Chauth ke liye. Woh subah chaar baje uth jaati hai aur mujhe uthne nahi deti. Chaand nikalne se pehle hi mujhe uska chehra dikh jaata hai.

Chaand Se PehleKarwa Chauth

0:00 / 0:30 · EXCERPT

Indie popEnglish

My oldest friend turns thirty in a rented flat with one working burner. She has fed every person she has ever met out of that kitchen.

One Working BurnerBirthday

0:00 / 0:30 · EXCERPT

Make one now

Start with a template that is already written. Pay only if you like what you have made.