For my wife on our tenth anniversary. We moved cities twice, argued about a sofa for most of one year, and still end up on the same side of the bed.
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Birthday
The least romantic thing we make, and the one people use most.
Most of what gets sold in this category assumes you are writing to a partner. Birthdays are not like that: the same day arrives for your mother, your oldest friend, your brother, your child. So this template ships written for a friend, with the affection kept dry and the compliments delivered sideways, and it changes register the moment you tell it who it is for.
The structure earns its keep too. Photographs first, because that is what people scroll for, then a short list of reasons — the specific, slightly ridiculous ones — and only then the message. Leading with sentiment makes a birthday page feel like a eulogy.
- Good for
- A birthday · Mother’s Day or Father’s Day · Any day you owe someone a thank-you
- Works for
- A friend · A mother or father · A sibling · A partner · A child
One template, every relationship
Set it to friend and it teases. Set it to mother and it becomes plain and unguarded. Set it to partner and it warms up. Same page, no extra work.
Marigold, not pink
The accent is genda — the flower at every Indian celebration. Warm and festive without dragging romance into a page for your brother.
Reasons, kept short
Four one-line reasons land harder than a paragraph of praise, and they are far easier to write when you are stuck.
Twelve colourways
Every template comes in all twelve. Change it in one tap while you edit — each one is contrast-checked so the words stay readable.
Marigold
Terracotta
Rose
Plum
Sage
Teal
Slate
Sand
Indigo
Coral
Olive
Ink
Or have a song written for them
A recording made for one page — written from the names, places and ordinary moments on it, then added to the page itself. The page is the same either way; the song is what changes.
- ₹199 — the page
- You can still link a song they already know, free.
- ₹599 — the page and a song
- The total, not an addition. The page arrives straight away; the recording follows by email.
Examples, not customers. Each of these was generated by the same model the product uses, from a written brief — nobody in them is a real person, and none of them is anybody’s gift.
Karwa Chauth ke liye. Woh subah chaar baje uth jaati hai aur mujhe uthne nahi deti. Chaand nikalne se pehle hi mujhe uska chehra dikh jaata hai.
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My oldest friend turns thirty in a rented flat with one working burner. She has fed every person she has ever met out of that kitchen.
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Every template
Make one now
Start with a template that is already written. Pay only if you like what you have made.